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To celebrate its 15th Anniversary, Amish Originals Furniture
Co., in Westerville, decided to create a permission-based
e-Newsletter for customers.
Both useful and beautiful, from urban loft to traditional,
each piece of Amish Originals furniture is a work of care,
grace, and art -- beautiful custom furniture, hand-crafted by
Amish carpenters, made to order.
Amish Originals presents a unique and personal product --
customers participate in the creation of their furniture. And,
the customer experience is enhanced by outstanding customer
attention and service from the owners to the sales floor staff
to delivery staff.
As a client, the engaged and interested Amish Originals owners
and staff were a dream to work with. In the early stages of
discussion, there were 3 goals: first, WOW-factor; second, a
newsletter that is appreciative, visual, informative, unique,
reflective, entertaining, and interesting; something
value-added for customers, and finally, something customers
could participate in and enjoy.
Amish Originals is Furniture for Life. The newsletter needed
to express that important sentiment. Step one, was a casual
e-mail -- outreach to customers to let them know a newsletter
was on the way, asking for customer feedback and input. Step
two, was to thank customers for responding. Every customer
providing Amish Originals with feedback received a special
reward. Step three, was the inaugural edition of the Amish
Originals Furniture Co. eNewsletter. Step four, was to monitor
and understand customer response and feedback.
From the get-to, opens and click-throughs are way above
average.
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